Zatik Natural Skin Care Products Brand
ZATIK is our traditional ladybug that brings luck and beauty. We are inspired to integrate beauty, health and nature in a harmonious upbringing. Zatik not only CARES about our beauty and what goes onto skin, but also CARES about the source of the all that natural ingredients that we convey in skin care. Our products will emerge into the rhythm of nature’s sustaining equilibrium.
Zatik is dedicated in creating effective beauty care formulations by carefully selecting safe, pure and natural and ethical ingredients from around the world. We are committed to deliver quality multi functional products made from effective and potent natural ingredients. We strive to preserve the earth’s nature by using only botanicals from biorenewable sources; such as essential oils, safe and natural antioxidants, herbs, plant and food based ingredients. We preserve our products with our finely formulated preservative that uses only natural ingredients. As an alternative skin care company, we avoid any parabens, synthetic ingredients, petrochemicals, artificial colors or fragrances.
 Labels: brand, brochure, business card, design, product design, web, zatik
The Myth of the Genius Designer
from Jakob Nielsen's AlertboxSummary:
Having a good designer doesn't eliminate the need for a systematic usability process. Risk reduction and quality improvement both require user testing and other usability methods.I often hear the following argument against usability: Just hire a great designer, and you don't have to worry about that pesky user testing. After all, a great designer will create a great design, and that's all you need. The most common example given is Steve Jobs. Granted, Jobs has been in charge of some great products. He's also produced many duds as well, the most famous being the NeXT machine and the Mac Cube. Even the Macintosh was very nearly a failure, being saved in the nick of time by Adobe and the advent of desktop publishing. (And, of course, the Mac's usability is more properly credited to Jef Raskin and Larry Tesler's user studies in the Lisa group than to Jobs himself.) In any case, Steve Jobs is a design manager, not a designer. Having top executives who understand interaction design and care about user experience quality is indeed a boon. The willingness to delay or cancel a project because of bad UI is rare in the technology business, but it's necessary if a company wants to build a reputation for good products. Turning to actual designers, it's certainly true that you're better off hiring a good designer over a bad one. Likewise, a good usability specialist is better than a bad usability specialist, a good programmer is better than a bad programmer, a good writer is better than a bad writer, and a good marketing manager is better than a bad marketing manager. In all the various disciplines that come together to create a successful interface design, you should hire the best staff you can get. The Limits of Genius DesignThe real question is not whether you should use a good designer, but whether using a good designer eliminates the need for a good usability person. It doesn't. It's wrong to rely solely on a "genius designer" for several reasons: - You must run your project with the team you actually have, not the team you wish you had. In most companies, you won't find one of the world's top 100 interaction designers waiting around to work on your project.
- Design is an inexact science; even if you have a superb designer, not all of his or her ideas will be equally great. It's only prudent to reduce risk and subject design ideas to a reality check by user testing them with actual customers. (Remember, new ideas can be tested at low cost through techniques like paper prototypes.)
- How do designers get to be good in the first place? By learning which of their ideas work and which don't. This feedback requires empirical data, which usability testing provides.
- Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail. And how can designers find out what customers need? Through user research.
- Nobody's perfect. Even a very good design can be improved when you follow an iterative process of continuous quality improvements. For each step of the design, you should conduct a usability evaluation (testing or guideline review), and use the resulting insights as the step-climbing metric to drive your user experience to the next level of quality.
Several decades' experience with quality assurance says that the best results come from following a systematic quality process, including reality checks every step of the way, rather than simply hoping that you got it right. Best Principles and PracticesAs an analogy, consider accounting. As with designers, it's better to have a good accountant than a bad one. But in either case, your accountant should follow GAAP (the generally accepted accounting principles, published by The American Institute of Certified Public Accountants). Best practices exist for a reason, and your risk of failing a tax audit is dramatically reduced when your accountant doesn't just make things up on the fly. Similarly, user experience and website success benefit from following best practices in the form of documented usability guidelines, as opposed to making up your own, inconsistent UI. The difference between design and accounting is that under rare circumstances you can get a better design by deviating from the generally accepted usability principles. But how do you know whether your case is indeed one of those rare exceptions? You could guess. But it's much safer to run a study to find out for sure. To summarize:For a good starting point, get a good designer. - To reduce risk, ensure that your designer works from usability data, rather than guesses.
- To improve quality, use iterative design and polish each round through usability evaluation.
Labels: design, genius, jakob nielsen, problem, web
Your Secret Weapon: The Web Design Directory
Article written by Michelle Echevarria of Bronxplanet.com"How can I get more hits?", "I need leads!"These thoughts run through web designers heads all the time. How can a web designer get their services in front of people who are actually looking for web design services? The answer is the web design directory. What is a Web Design Directory?These directories are specifically designed to bring together web designers and showcase their work on one site. The people who visit these sites are actively looking for web design services, thus they are all potential clients. Some of the directories categorize sites by either state, county and/or web specialization. This is a grand advantage because it allows you to hit your target market more efficiently than if you were to submit your site to just a general business directory. What's even better is that all of the sites I have listed in this article are absolutely free to post your link. Finding Web Design DirectoriesWell where the heck do I find these directories? Besides the ones I have listed here your best route would be to log on to Google.com, type in the key phrase "web design directory" and you'll bring up a ton of listings. Shift through them and decide which ones you feel will help your web site get hits. And just as an aside even if the site doesn't get you hits it will help you with your search engine ranking. So it's a win win situation. Try several different search engines with that same key phrase or any alternatives you can come up like "web designer listings" or "web firm directory" and submit to your heart's desire. What do I have to do to get listed?Some directories will ask for a reciprocal link, which is not much to ask given the amount of new traffic your site will draw in as a result of being listed. I know as a designer you may fear that adding someone's banner, icon or slogan to your site will look tacky or even make you seem like a novice. The majority will not ask you for a banner, none of the sites listed here do, but if they do it's up to you as a designer to make that decision. This was a concern for me at first but I figured out a way to get around this. Instead of placing the directory image on your site simply place a text link with a title and description of the site you are linking. For most directories this will suffice, they have their link and your have your listing. Everyone is happy. I haven't had any complaints yet so reciprocal links can work for you as a designer. The only other challenge is finding a tasteful way to present the links on your site. The way I handle it is by creating an "affiliates" link on my contact page. You can view the technique I used on my site for an example. This way the user has to pass through your site before they can access the reciprocal links page. There's no need to disrupt the aesthetic value of your site by placing a link on your homepage. Submission Must Do's and TipsHere are a few things you should prepare before you start submission frenzy. You will want to have the site title, URL, description, keywords and contact information ready in a word processing program so all you have to do is cut and paste into the online form. It will make the process a million times faster if you have the information ready because while you're submitting it will be requested time and again. In addition to your regular description you may want to have a truncated version just in case the site doesn't accommodate lengthy descriptions. Another tip for submittal is to submit your own domain name link like www.yoursite.com, not www.somebodyshost.com/yoursite. Your link may be rejected and not to mention it's unprofessional. Also keep in mind that some of the submissions may take a while. Any where from instantaneously to a couple of months so don't get antsy when you don't see your link after a week. However, if you feel it's taking too long to see your link on their site feel free to email the administrator and inquire about when they think the link will be up. After all you're generating business for them by having their link on your site. It's only fair. If you don't get the response you want or no response at all feel free to delete the link from your "affiliates" page and make room for a reciprocal link that is going to bring you potential clients. Web Design Directory ListBelow are some of the sites that really worked for me. All of them combined provided an at least 200% increase in my site traffic and resulted in a surge in client inquires: http://www.luckpages.com/http://www.marketingtool.com/http://www.firmlist.com/http://www.1234-find-web-designers.org/http://www.designfirms.org/Other Web Design Directories:http://www.designers-network.com/http://www.designerindex.com/http://www.comparewebdesigners.com/http://www.a2zwebdesignsource.com/http://www.iwdp.co.uk/http://www.webdesign.ittoolbox.com/Labels: design, directory, freelance, leads, submit, traffic, web
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