A bit of information from the company website

Lumiknows creates experience. This means that we are creating not just products, services, brands - we are creating a human experience, fills his emotions and feelings, gives it meaning.

'Experience' capacity to assume that as a man going through each day and an instant his life, what role to play in your brand, in what situations produced using the product you are, what emotions felt when comes into your store. That experience - the notion that it is difficult to translate into Russian language - is becoming increasingly important in the life of any brand, any of the manufacturer, they suspect that or not. Of the field of tangible, physical culture of the world economy is gradually moving in the area that can not be poschupat and weighed: trudnoizmerimaya «ease of use», ephemeral «user experience», weightless «emotional attachment to brand», - this is what, after all, are trying to create Today the company leaders.

However, in order to create a decent product, brand, retail experience, the traditional set of competencies industrial designer is not enough. Requires knowledge of methods of work with the customer, the use of competencies in the areas of brand strategies, knowledge of laws of marketing and business, cognitive psychology and, of course, possess a particular mindset that allows you to gather together the highly fragmented and contradictory information in the product, gaining consumer mind and heart .

Stand alone skills of the so-called "ethnographic" or design studies that are now increasingly an integral part of all strategically important stages of creating a new product. We have assembled a team of professionals, cloistered as to perform a variety of design studies, and to implement the main provisions of studies of innovative products for medicine, electrical engineering, electronics, transportation, as well as banking, telecommunications and riteyla. We want to share with you the unique techniques of the pre-research, tested during the first in the world of design studies commissioned by the Russian market as domestic companies, and major Western brands!
Website
www.lumiknows.ru